IELTS Writing Samples

Samples for: Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
5.5
Response: There is a common belief which says advertising is capable of conceiving people to buy goods; some individuals on the contrary, believe that excessive promotion bombings have made people numb and it is not effective anymore. I believe advertising is not effective due to improvement of people's awareness and overloading of too many professionals in this occupation. Firstly, nowadays information has become more convenient for people and as a result they are more aware of promotion frauds and the actual quality of the products. We can search for anything on the internet and check the facts and read the reviews about it so we can choose wisely; not according to advertising. For example, since Amazon website has activated reviews and comments section so many products have lost their popularity due to customers' complains. Secondly, in the last decades advertising has become an essential part of every media; this caused of producing too many colorful and absorbing promotions that found their way to our screens. As a result we have become numb and confused about which one to believe so we have chose to deny them. For example in Japan government regulated new rules to restrict the advertising billboards and posters on the streets. Although it concerned the producers at first, after a while they noticed that no noteworthy changes happened in their sales. In conclusion, I think promotions are not effective like before because people have learned about advertising tricks and they would not buy that anymor; additionally, the advertising market is filled with too many professionals and several birilliant ideas that made us blind and careless about them.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
7.0
Response: Nowadays, advertisements have played an indispensable role in the marketing and advertising industry has become an important field. Although some feel that adverts are no longer at the center of customers' attention, I completely agree with those who believe that advertising is extremely beneficial to convincing consumers. On the one hand, it could be argued that some advertisements are too repetitive and boring. This similar content is always exaggerating the benefits of particular goods and consumers may no longer trust them. As a result, these adverts do not influence customers' decisions. Additionally, it is said that some advertisements can be intrusive, especially while people are watching a movie or reading an article. Take online advertising as an example; with every click, people may be faced with numerous adverts, wasting their time. On the other hand, advertisements play a crucial role in creating demand. The more advertising content is produced, the more people will be encouraged to purchase it. Social network platforms, for instance, have definitely motivated individuals to buy some products advertised on the internet. Moreover, it is undeniable that most adverts are carefully designed, enabling them to seem interesting. These well-created advertisements are able to manipulate shoppers and influence their shopping habits. Consequently, this content can absorb countless customers, making a profit for producers. To sum up, while opponents of the success of advertising view these advertisements as repetitive and intrusive, I wholeheartedly believe that they are extremely rewarding to creating demand and persuading people to purchase products.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
6.5
Response: Nowadays, advertisements have played an indispensable role in marketing and advertising industry has become an important field. Although some feel that adverts are no longer in the center of customers' attention, I completely agree with those who believe that advertising is extremely beneficial to conviencing consumers. On the one hand, it could be argued that some advertisements are too repetitive abd borrig. This similar content is always exaggerating the benefits of some particular goods and consumers may no longer trust them. As a result these adverts do not influence on customers' decisions. Additionally, it is said that some advertisements can be intrusive especially while people aarwatching a movie or reading an article. Take online advertising as an example, with every click people may be faced with numerous adverts, wasting their time. On the other hand, advertisements play a crucial role in creating demand. The more advertising content is produced, the more people will be encouraged to purchase them. Social network platforms, for instance, have definitely motivated individuals to buy some products advertised on the internet. Moreover, it is undeniable that most adverts are carefully designed, enabling them to seem interesting. These well-created advertisements are able to manipulate shoppers and influence on their shopping habits. Consequently, this content can absorb countless customers, making a profit fpr producers. To sum up, while opponets of the success of advertising view that these advertisements are repetitive and intrusive, I wholeheartedly believe that they are extremely rewarding to create demand and persuad people to purchase products.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
7.5
Response: Some people argue that advertisements have become so pervasive that they no longer catch people’s attention, while others believe that advertising still influences consumers’ purchasing decisions. In my opinion, although people often ignore ads, they are still likely to buy products they have seen before, making advertisements effective overall. On the one hand, people are exposed to a vast number of advertisements daily, leading them to develop an unconscious ability to ignore them. Pop-ups, auto-play videos, banners, and other types of advertisements appear regularly, but consumers often close them as quickly as possible without even glancing at them. Advertisers attempt to counter this by making their ads blend in with regular content, but over time, consumers learn to recognize them. For example, many advertisements on Instagram appear as regular posts, but due to their sheer frequency, users can easily identify them as sponsored content. On the other hand, advertising remains effective because companies use various marketing techniques to persuade consumers. Businesses offer discounts, coupons, and special promotions to attract buyers, even when the differences between new and old products are minimal. For instance, Apple frequently emails customers about the latest iPhone, offering exclusive deals and incentives, which ultimately persuades many people to upgrade their devices even if they do not need a new phone. In conclusion, although advertisements are not as effective as they once were, they still influence consumer behavior through strategic marketing methods. Therefore, advertising continues to play a crucial role in shaping purchasing decisions.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
7.0
Response: In the present climate, the ability of advertisements to attract the attention of people has sparked an immense amount of heated debate. There are two perspectives concerning this matter. One of these views claim that advertisements can convince individuals to purchase things. Another point of view, however, argues advertising is no longer successful at making the public buy products. I, for one, subscribe to the former opinion. Those who opine that advertisements do not have any effect on people may provide several justifications. Firstly, they refer to the business programs televised in the middle of TV series. Viewers usually turn the TV volume down as soon as these programs are shown. This can prove the general public do not pay attention to them. Furthermore, a tiny minority of citizens might heed posters and billboards in the streets and high ways. The reason may be the fact that the number of these posters has been on the rise in the recent years, so individuals may be used to them. On the other hand, some people argue that advertising is still effective. A number of advertisements may be so appealing and attractive that citizens are markedly tempted to buy certain goods. In other words, even if one does not require a product, they might decide to purchase it. This has been shown by a study at the University of California. More than 50,000 people from various countries were interviewed and asked with regard to their attention to advertisements. Over 67 percent of attendees said that they have had an experience of buying goods that they did not really need and were just tempted by advertisement. What can be concluded from the above is that I believe advertising can be still workable in terms of persuading people to shop for different bargains since plenty of them might be significantly tempting. This has been proven by a research project conducted at an American university.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
6.0
Response: It is argued that whether advertising is beneficial or people are just ignoring them. Although, advertizment is a key to entice customers, it is turning to a cliché that people overlook it. However, I believe the influence of promotion is undeniable, and with some modifications it could become more persuasive. First of all, businesses aim to make their product or service known among population by advertisement. Indeed, people need to know something before buying it. But most important, sellers advertise to outperform they rivals in the market and attract more customers. To elaborate, the more advertising you do the more sale you have. A great example that springs to mind is Coca Cola that is the most sold product among baverages in the world. Thanks to the massive investment of company on the promotion. Nonetheless, preponderance of individuals ignore commercials, due to their redundancy. Potentially, this arises from utilizing same and similar infrastructures in all the advertisments. For instance, all of us have seen an advertisment of a certain cleaning powder , that there is white muddy white shirt and becomes clean after using the powder. On the other hand commercials could be bothersome, such as whatcing a video on Youtube, when unexpected advertisings are really interfering and almost everyone want them to finish and continue whatcing their content. In my opinion, without advertising, companies will not have a chance to prosper and they would end up with fail. However, the advertisings must alter in order to become more persuasive and convincing. That is, avoiding traditional methods and structures and adding some innovation. In conclusion, although advertisments have become common and ineffective in some cases, they are the main key of attracting customers. With some beneficial modification in the addverting manners, they would be more eficient.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
5.0
Response: Diverse perspectives regarding advertising are prevalent among individuals. While some argue that advertisments are significantly successful to persuade us for purchasing various products, others think that they have become very prevalent, that people do not attention any more. Personally, I believe that they are still persuasisve for people. This essay will initially examines both facets of the argument and then culminate and judicious conclusion. On the one hand, some support the idea that advertising are highly successful to covineing individuals to buy pruducts. The reason for this is companies and businesses use innovative and creative strategies to drawing attention of their target audience. For instance, they use celebrity endorsement for promoting and introducing their products to customers. Consequently, customers can trust more to the brand, and find them reliable. Similarly, they use some methods such as time-limited offer. In this way they creating a sense of urgency and rush, which presuade people to buy goods that really do not need. On the other hand, some think that nowadays advertisments do not succeed no longer due to commonly. They say that advertising become extremely typical which usually considrate annoying. Some websites and applications constantly display advertisments when people watching an impostant educational course or readig an important article, for instance. Additionally, The widspread of advertising, can creat a sense of confusion. When someone have numerous options form various brands, they become unable to select one of them. Therefore, this ubiquility can lead to people prefer to buy their products baised on past experiences or word of mouth, which customers have limited choise. As a result, they do not confused with a wide range of brands. In conclusion, although advertisments may become annoying and creat confusion, I firmly believe that they are highly practical to tempting customer to buy them due to creativity and using innovative strategies.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
7.0
Response: In the present climate, advertising plays a significant role in modern businesses. While some individuals argue that advertisements can capture attention to buy products, others including myself, hold the view that we should not pay attention to them, especially on social platforms. Regarding the first viewpoint, it is claimed that ads are undeniably effective in influencing consumers. They posit that creative ads can offer more opportunities to inform and choose from them. For instance, some well-known companies such as Apple and Samsung invest heavily in creating ads in order to show their new up-to-date devices and persuade them to purchase from those. If algorithms track user performances and deliver personalized ads, they cannot ignore them and make a sense of urgency, leading to impulse buying. Opponents of advertising argue that modern consumers are bombarded with ads everywhere from social media to billboards, as a result of this, oversaturation not only loses its effects but also gives a sense of desensitization which is commonly known as ad fatigue. Moreover, children are vulnerable to some ads which harm their future, consequently, they prefer to use ads-blocking tools to ignore and skip them particularly online. It seems logical to accept that providing ads can assist individuals in making better buying decisions, also repetitive advertisements ensure brand recall which means customers are more likely to choose familiar products over known alternatives. However, oversaturation of ads will diminish their effects, it is suggested that discovering and asking from others can be more effective compared to ads. Therefore, ignoring some of them is more practical, especially on social platforms. In conclusion, whereas advertising has become ubiquitous these days, some put forth its effectiveness depending on how relevant and creative it is and helps them to have affordable and valuable purchasing, while others believe that this is a marketing strategy to attract consumers and we do not give our attention to them. However, making a strict balance could be useful.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
8.5
Response: Advertising plays a vital role in persuading consumers to purchase goods, according to some people, while others argue that advertising has become so ubiquitous that it no longer attracts attention. This essay will explore both views and argue that while advertising may be less effective for some, it still holds significant power in influencing purchasing decisions when executed creatively. On the one hand, the sheer volume of advertisements that people encounter on a daily basis has led many to disregard them. With the rapid growth of social media platforms and digital marketing, individuals are constantly exposed to a wide array of advertisements, whether they are browsing the internet, watching television, or listening to the radio. This constant bombardment can lead to desensitization, where consumers become less likely to engage with ads. Additionally, the similarity in content across advertisements can result in a lack of novelty, causing ads to lose their appeal. For example, many ads in the beauty or fashion industry tend to focus on similar themes, making it difficult for any particular campaign to stand out. On the other hand, advertising can still play a crucial role in influencing purchasing decisions. If companies tailor their advertisements to highlight the unique features of their products in an engaging way, they can effectively attract consumers. This is evident in industries such as cosmetics and healthcare, where extensive advertising campaigns often drive consumer demand. Furthermore, despite the saturation of advertisements, many people still rely on them to inform their purchasing choices, especially when considering new products. If companies create ads that resonate with their target audience, combining entertainment with useful information, they are likely to maintain their impact on consumers. In conclusion, although advertising may have lost some of its influence due to overexposure, it remains a powerful tool in persuading consumers to make purchases, provided the content is compelling and relevant. Personally, I believe that advertising still plays a critical role in shaping consumer behavior, especially when it is tailored to the interests and preferences of the audience.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
6.5
Response: It is argued by some people that advertising holds important value for convincing consumers to purchase materials, while others understimate the signigicance of advertising in attracting consumers due to its growing prevalence. This essay will discuss both perspectives and draw a logical conclusion. On the one hand, making advertisements has become so commonplace in recent years that many individuals may not be attracted to them as much as they were used to. In other words, due to recent advancements in technology and social media, producers now can advertise a wide range of products through various broadcasting venues. As a result, audience are bombarded with a vast number of advertisements everyday when they explore their social media channels or simply when they watch television or listen to the radio, resulting in lowering the importance of the advertised materials and reducing the desire to buy them. Moreover, some advertisement may resemble each other in terms of content and lack new ideas about the goods they are presenting. This similarity in advertisement themes may gradually weaken their appeal to the consumers. On the other hand, advertising can be of essential importance in persuading people to purchase their target products. Firstly, if commercial advertisement producers strive to showcase the new or unique features of their produce in a rational way, individuals will be encouraged to buy them. This is clearly evident in healthcare and cosmetic products companies, which can make substantial profits by enticing people to buy their products through huge advertisement campaigns. Secondly, despite the fact that advertising has become commonplace, many individuals still rely on them to acquire information about new goods and make their decisions about what they may prefer to buy. Therefore, companies would be able to reap benefits of advertising if they can create entertaining content tailored to the specific needs of their audience. In conclusion, although advertisement has lost its popularity to some extent in recent years, many individuals still gravitate towards them to find information about various products. In my opinion, advertisement still holds great value for persuading people to purchase materials if they contain entertaining and unique content.