The Influence of Advertising on Consumer Behavior
IELTS Writing Task 2
Response: It is argued that whether advertising is beneficial or people are just ignoring them. Although, advertizment is a key to entice customers, it is turning to a cliché that people overlook it. However, I believe the influence of promotion is undeniable, and with some modifications it could become more persuasive.
First of all, businesses aim to make their product or service known among population by advertisement. Indeed, people need to know something before buying it. But most important, sellers advertise to outperform they rivals in the market and attract more customers. To elaborate, the more advertising you do the more sale you have. A great example that springs to mind is Coca Cola that is the most sold product among baverages in the world. Thanks to the massive investment of company on the promotion.
Nonetheless, preponderance of individuals ignore commercials, due to their redundancy. Potentially, this arises from utilizing same and similar infrastructures in all the advertisments. For instance, all of us have seen an advertisment of a certain cleaning powder , that there is white muddy white shirt and becomes clean after using the powder. On the other hand commercials could be bothersome, such as whatcing a video on Youtube, when unexpected advertisings are really interfering and almost everyone want them to finish and continue whatcing their content.
In my opinion, without advertising, companies will not have a chance to prosper and they would end up with fail. However, the advertisings must alter in order to become more persuasive and convincing. That is, avoiding traditional methods and structures and adding some innovation.
In conclusion, although advertisments have become common and ineffective in some cases, they are the main key of attracting customers. With some beneficial modification in the addverting manners, they would be more eficient.