IELTS Writing Samples

Samples for: Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

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Complete
8.0
Response: Advertising plays a crucial role in influencing consumer behavior. Some people believe that advertising is highly effective in persuading us to buy products, while others think that it has become so ubiquitous that we no longer pay attention to it. In my opinion, advertising still holds significant power in encouraging people to make purchases due to its pervasive influence. On one hand, many people believe that companies can be more successful in selling their products through effective advertising. With numerous businesses introducing new products globally, advertisements can tempt people to buy them to stay updated with the latest trends. This exposure raises awareness about new goods, allowing consumers to compare prices, features, and specifications. Consequently, advertising helps people make informed decisions, meeting their demands by convincing them to buy various products. On the other hand, some argue that the sheer volume of advertisements has led to a saturation point where people tend to ignore them. With ads appearing on smartphones, buses, and televisions, they have become a constant presence in our lives. As a result, many people skip or overlook these promotions. However, it is illogical to underestimate the success of advertising in persuading consumers, as it continues to offer a variety of models and prices that can be very tempting. In conclusion, while opinions on the effectiveness of advertising may vary, I believe that advertising plays a significant role in persuading people to buy products. It not only promotes appealing commodities but also convinces consumers to make purchases through its influential power.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
5.5
Response: Advertisement plays a crucial role in society to buy products. A group of people is of the opinion that the best way to convince people buy goods is paying attention to advertisement, while others opine that citizens can skip it because promotion is a common way of introducing products. I consider that many individuals encourage to buy things by vitising promotions because of its influence and power. On the one hand, many people believe companies can be much more seccussful to sell their products to people by using promotion. In other words, there are lots of businesses trying to introduce new products worldwide, and it may tempt people to buy them to adapt themselevs to the new trends of the world. This can raise people's awareness about new goods, so they can make comparison between various prices, qualifications and specifications. Therefore, they can make an intelligent decisions in their purchases, advertising can meet their demands by convincing them buy different goods. On the other hand, some people think that people are surrounded with many advertisements, and it is unnecessary to pay attention to them. This way, they skip many promotions on their smartphones, buses and televiosions because they see them every where and every time. However, it is illlogical to underestimate the success of advertisement in pursuading citizens to buy things because they offered people various models and prices which are tempting. In concluion, while people may vary in their attitudes, I think that not only advertisement plays a significant role in pursuading people to buy products, but it can also promote some appealing commodities to convice people buy them.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

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Complete
6.0
Response: There is an opposing view on whether advertisments are significantly persuasive in such a way that make us to buy various goods or they do not attract our attentions any more since, they are so common. In this essay, I will exmaine both viewpoints and explain why I strongly agree with the former perspective. To begin with, it is argued by many that advertising is not effective as it used to be. they think altough elite companies are trying to utilize different methods in order to attract people's attentions, they are not successful anymore. Moreover, they assume that they have learned advertising methods so, they are not thricked by those advertisments anymore. To illustrate, if an influencer on social media recommends a product, people might immediately recognize it and skip the ad. However, a large number of people, myself included, hold the belief that advertisments have performed brilliantly in convincing individuals to purchase various goods from companies and brands. People with this perspective believe ads have not only always been creative, but also innovative as, they always try to stay up-to-date with a new and brilliant idea. Furthermore, They use several approaches in order to trigger people's sense of need. As a result people will buy a number of products that they even need. For example, Apple company make individuals feel they need a new gadget such as a new model of Iphone, only through advertising which can be either direct or indirect. Consequently, they spend thousands of dollars on some things that are not actually essential. In conclusion, while a number of people cosider advertising are effectiveness since, they have learnt commercial's tricks, others argue that advertisments still can make a strong impression which I completely agree.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
6.5
Response: Some individuals argue that advertising is highly effective at convincing us to make purchase. In contrast, others believe that advertising has become so pervasive that we have grown indifferent to it. Although advertising has become prevalent, l believe that it still can grabs our attentions and is very successful at enticing us to buy products. On the one hand, the proponents of advertising believe that it is greatly efficient at encouraging us to buy things. The most compelling reason justifying this assertion is that advertising can influence on people’s emotion by using some useful strategies, making it a significant tool for brands. For example, if companies want to reach more customers, they can use celebrity endorsement, an important contributor at giving products an exaggerated account, leading to turning us into impulsive buyers. In other words, advertising can use as a method of promotion which is very beneficial for us, helping us to distinguish inferior products from quality ones, resulting in spurring us to buy the goods. On the other hands, others assert that advertising is so prevalent so it is no longer important for us. This is because nowadays advertisement is seen everywhere such as billboards, televisions, and social media. That is to say, due to the susceptible to a wide range of advertising, we will try to stay alert to the influence of advertising. For instance, if we want to watch a movie, we will encounter an array of advertisement during movie which is often annoying and distracting, leading to choosing sites, not including them. Therefore, we will be less receptive to attention-grabbing advertising messages. In conclusion, while advertising exists everywhere and it is so widespread, l firmly believe that advertising not only can tempts us to buy the product but it also grabs our attention due to using persuasive methods, such as celebrity endorsement, and targeting customer’s emotions.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
8.0
Response: Advertising plays a significant role in modern society, influencing consumer behavior in different ways. While some believe it is highly effective in persuading people to buy products, others argue that its frequent presence has reduced its impact. This essay wil​l discuss both perspectives and present my own opinion. On the one hand, advertising is often regarded as a powerful tool for influencing purchasing decisions. Companies use various strategies, such as emotional appeals, attractive visuals, and celebrity endorsements, to create a lasting impression on potential buyers. For example, advertisements for luxury goods often portray a lifestyle that appeals to people's desires, encouraging them to spend money to achieve similar status or happiness. Moreover, advertisements are carefully tailored to target specific audiences through data analysis, making them more persuasive. As a result, people are often influenced to buy things they do not necessarily need. On the other hand, some argue that advertising has become so common that people tend to ignore it. In today’s digital world, individuals are exposed to countless advertisements every day, whether on social media, television, or even in public spaces. This constant exposure can lead to “advertising fatigue,” where people consciously or unconsciously tune out promotional messages. For instance, many internet users now use ad-blocking software to avoid being overwhelmed by online ads. Additionally, some individuals have become skeptical of advertisements, viewing them as exaggerated or untrustworthy, which reduces their effectiveness. In my opinion, while advertising is still a powerful tool for promoting products, its influence has diminished for certain audiences. Companies that adapt their advertising strategies to create more meaningful and less intrusive campaigns are likely to remain effective. For example, personalized and engaging advertisements are more likely to capture attention compared to generic ones. In conclusion, advertising remains an influential force in shaping consumer behavior, but its overuse has led to decreased effectiveness for some people. Striking a balance between creativity and relevance is essential for advertisers to maintain their impact in an increasingly saturated market.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
6.0
Response: Nowadays, big companies and even small producers pay special attention to advertisements for their products. there are some discussions about the influences of advertisement on people. many people think advertising is not as efficient as past. while others believe that advertising can persuade people to buy things. I totally agree with the second opinion for some reasons that will be discussed in this essay. To begin with, one of the most important measures that every company has to take is introducing their products to people. So, the first reason for the importance of advertising is a necessary need to introduce people new stuff. If people do not know anything about what a company produces, then it will be predictable for the company to go bankrupt. Moreover, the second reason that plays a key role in marketing is competition among companies. as everyone knows, each producer has to make creative advertisements for itself. Nowadays, there is a link between how a company introduces itself to people and the profit it makes in the market. For instance, there is a huge competition among drinking companies throughout Canada to persuade individuals to choose them and they try to convince people that they are the best. As another example, car manufacturers made a huge profit from advertising in the last decade. In conclusion, advertising is one of the most essential factors that may help sellers to introduce their products even today, as well as in the past. The essential need to make people aware of new staff in the market and stay in the competitive atmosphere of the market are the two main reasons that support this assumption.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
6.5
Response: People have different views about the extent of success of advertising in order to being persuasive. Some people believe that advertising play a key role in our shopping choices. Others view it as ineffective element due to its prevalent. I believe that while viewers are used to watch advertisements, they still cause a considerable impact on our shopping habits, as in many cases, they are tempting and can easily persuade customers to purchase things. This essay will examine both sides of the argument and draw a reasonable conclusion. From one perspective, some support the idea of the strong power of advertisements in persuading us to buy things, to put is simply, they believe advertisers employ tricks and catchy slogans. They argue that these tricky means of advertising can persuade them to buy the things that they do not really need. In other words, they work through suggestion while making unrealistic needs. Negative comments posted on websites after delivering the good, a shining example, can confirm this view. These advertised products are reported to be flashy and poor in quality by the victims of advertisements. From a different angle, some assert that advertisements are become a normal part of our life which cannot grab attention not anymore. Moreover, they may be disturbed by them initially, however, repetitive concepts can be ignored not only by individuals' mind but also their eyes due to the fact that these organs often seek new information. Thus, they are not capable to make impression on them. In their opinion, these common enticing messages, albeit impressive, would not have the power to affect their choices and other factors can be more important, such as quality or price. In conclusion, although repetitious advertisements may not make audiences to pay attention to them in order to they barely have something new to offer, from my point of view, advertising industry often provide well-designed content which can stick to customers' mind while causing a positive perspective about their products and raising demand for their products.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
4.5
Response: This passage is to discuss that in some people's point of view advertising has so many benefits to give motivation to individuals to purchasing things. While, others thing it is so ordinary that nobody is no longer attracted to advertising. In my opinion, advertising always can make people to think about buying your product. Speaking of advertising, it depands on so many things. First of all, it depands on what products do you sell, in fact, your products illustrates what kind of people are going to be your costumers.Nevertheless, it can put you in a hot watter. For example, if you sell some stufs that are associated to either cars or machines, you can not selling this to households. So, with the aim of having a successful advertising, you have to depict your products in some kind of car exhibitions. Secondly, not only is it must be interesting, but also, it must elaborate your products as well as what they are; however, discribing needs aroma of knowlages and researchs. As a side note, we can see a lot of advertising on the internet or television, if we focus on details, we can see most of them are made with dramatic paints that can motivate viewer to purchasing their peoducts such as Coca cola. Finaly, it is noticeable that advertising costs money a lot and in some points wasteful spending on it can lead you to belly up, so spending money in order to have good repercosions is notable. For instance, had i had a clothing business, i would have spent around 40% of my income on advertising and i would have been aware of spending neighther top dollar nor worthless advertising. In sum up, although i entirely agree with people that are saying about advantages of advertising in order to selling things, i partly agree with the others who say it has no longer pay attention.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
5.5
Response: It is argued that advertising has a significant influence on individuals, while other people believe it is really common and we do not care about it anymore. I think the former group has a point as they use remarkable technics that people even do not realize the influences of that. In the forthcoming essay, both points of view as well as mine shall be discussed. In the one hand, advertising is not a new way of marketing as it was created decades ago. To explain more, people believe that when advertising was a modern way of pursuing people to buy products, it was effective. As a result, people do not fall in the traps of this companies anymore and they are wiser than those tricks. Moreover, now peopel have negative out look on commercials and they have guard against them. For example, based on a survey that countributed in Cambridge University, 40% of people in USA turned the tv off when it started to show advertisements in 2021. On the other hand, new technics are trickier than people think. In other words, the effective ways for opting people to choose a product are studied by experties and they always update it. As a result, lack of people's information leads to purchasing stuff without finding what push them forward. Furthermore, consumerism is increased which is the result of advertising. For instance, in developing countries, people buy things more due to the advertisements and it encourages them to consumerism. To conclude, although commercials are not a modern way of persuading people to purchase things and people have a negative point of view about that, companies are trying to update the ways of that and they use tricky advertisements which is successful in developing countries.

The Influence of Advertising on Consumer Behavior

IELTS Writing Task 2

-
Complete
5.5
Response: People have different views about the effect of advertising on society, some believe they are completely successful in their careers while others suppose people are used to seeing advertisements so they are not affected by companies. I reckon the first group is right, no matter how much time passes, companies can compel us to buy their products. Individuals are still vulnerable. There are plenty of reasons why people act like this, firstly it is on companies, due to they use new attitude for selling their products every day, so people would not used to it. Second, they conduct research on people's needs and then convince them through tricks and psychological methods that their product will solve that particular need, so a feeling of need for a product that in fact they do not need is created among people. The third thing involved in this matter is the society that is moving towards consumerism. On the other hand, there are several reasons for people who have this point of view that we are not affected by advertisements. Firstly, propaganda is repetitive so they have lost their impact. Secondly, thanks to social media people can share their bad experiences with an advertised company, as a result, others will not make any purchases from that special company no matter how much they advertise. In conclusion, my honost opinion is that people are still on the verge of believing advertisements respectfully to all the reasons the rest of society have.