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Question: Some people say that advertising is extremely successful at persuading us to buy things. O...

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Advertising plays a crucial role in influencing consumer behavior. Some people believe that advertising is highly effective in persuading us to buy products, while others think that it has become so ubiquitouscommon that we no longer pay attention to it. In my opinion, advertising still holds significant power in encouraging people to make purchases due to its pervasivewidespread influence. On one hand, many people believe that companies can be more successful in selling their products through effective advertising. With numerous businesses introducinglaunching new products globally, advertisements can tempt people to buy them to stay updated with the latest trends. This exposure raises awareness about new goods, allowing consumers to compare prices, features, and specifications. Consequently, advertising helps people make informed decisionschoices, meeting their demandsneeds by convincing them to buy various products. On the other hand, some argue that the sheer volumenumber of advertisements has led to a saturation point where people tend to ignore them. With ads appearing on smartphones, buses, and televisions, they have become a constant presence in our lives. As a result, many people skip or overlook these promotions. However, it is illogicalunwise to underestimate the success of advertising in persuading consumers, as it continues to offer a variety of models and prices that can be very temptingappealing. In conclusion, while opinions on the effectiveness of advertising may vary, I believe that advertising plays a significant role in persuading people to buy products. It not only promotes appealingattractive commodities but also convinces consumers to make purchases through its influential power.
This section presents vocabulary suggestions. Highlighted words are either too simple or are repeated more than 3 times . Please note that some suggested alternatives might require changes to other parts of the sentence.
This section presents a professionally wirtten variation of your essay and highlights the differences.
Advertising plays a crucial role in influencing consumer behavior. Some people believe that advertising is highly effective in persuading us to buy products, while others think that it has become so ubiquitous that we no longer pay attention to it. In my opinion, advertising still holds significant power in encouraging people to make purchases due to its pervasive influence.
Advertising plays a crucial role in influencing consumer behavior. While some argue that advertising effectively persuades people to purchase products, others contend that its ubiquity has diminished its impact. In my view, advertising remains highly influential in shaping purchasing decisions due to its pervasive nature.
On one hand, many people believe that companies can be more successful in selling their products through effective advertising. With numerous businesses introducing new products globally, advertisements can tempt people to buy them to stay updated with the latest trends. This exposure raises awareness about new goods, allowing consumers to compare prices, features, and specifications. Consequently, advertising helps people make informed decisions, meeting their demands by convincing them to buy various products.
On one hand, advertising significantly contributes to commercial success by promoting new products. As businesses introduce innovative goods globally, advertisements inform consumers about the latest trends, enabling them to compare features and prices. This exposure facilitates informed decision-making, ultimately satisfying consumer needs and driving sales.
On the other hand, some argue that the sheer volume of advertisements has led to a saturation point where people tend to ignore them. With ads appearing on smartphones, buses, and televisions, they have become a constant presence in our lives. As a result, many people skip or overlook these promotions. However, it is illogical to underestimate the success of advertising in persuading consumers, as it continues to offer a variety of models and prices that can be very tempting.
On the other hand, critics argue that advertising overload has led to desensitization among consumers. With advertisements appearing across various platforms—from digital devices to public transport—many people consciously avoid them. Nevertheless, dismissing advertising's effectiveness would be misguided, as it continues to present enticing product variations and competitive pricing that influence consumer choices.
In conclusion, while opinions on the effectiveness of advertising may vary, I believe that advertising plays a significant role in persuading people to buy products. It not only promotes appealing commodities but also convinces consumers to make purchases through its influential power.
In conclusion, although perspectives on advertising's efficacy differ, I maintain that it remains a powerful tool for encouraging purchases. By showcasing appealing products and leveraging persuasive techniques, advertising continues to shape consumer behavior significantly.
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Overall Band Score
8
Overview
Vocabulary Range
average
Linking Words
strong
Spelling
strong
Grammar Accuracy
strong
Grammar Range
average
Cohesion
strong
Paragraph Structure
strong
Task Response
strong
Word Count
sufficient
While we are confident in our score estimation, you are not guaranteed to receive the same score in an official test.

Feedback on the Essay

Task Achievement

  • The essay addresses both views and provides a clear opinion, fulfilling the task requirements.
  • The arguments are relevant, but some points could be developed further for greater depth. For example, the claim that advertising helps consumers make "informed decisions" could be supported with specific examples or studies.
  • The conclusion restates the opinion but could summarize the key points more effectively.

Coherence and Cohesion

  • The essay is logically structured with clear paragraphing (introduction, two body paragraphs, and a conclusion).
  • Some transitions between ideas could be smoother. For instance, the shift from discussing advertising’s effectiveness to its saturation could be better linked.
  • Repetition of phrases like "persuading people to buy" could be varied for better fluency.

Lexical Resource

  • Vocabulary is generally appropriate, but some word choices could be more precise (e.g., "tempt" is repeated; alternatives like "entice" or "influence" could be used).
  • The phrase "illogical to underestimate" is strong but could be softened for a more academic tone (e.g., "it would be a mistake to overlook").
  • More sophisticated synonyms (e.g., "ubiquitous" is well-used, but "pervasive" could be alternated with "omnipresent") would enhance lexical variety.

Grammatical Range and Accuracy

  • Grammar is mostly accurate, but there are minor issues:
    • "Some people believe that companies can be more successful in selling their products through effective advertising" could be rephrased for clarity (e.g., "Some argue that companies successfully sell products through advertising").
    • "This exposure raises awareness about new goods, allowing consumers to compare prices, features, and specifications" is correct but could be more concise (e.g., "This exposure enables consumers to compare product features and prices").
  • More complex sentence structures (e.g., conditional or passive constructions) would improve variety.

Suggestions for Improvement

  • Develop arguments further with examples (e.g., how targeted ads influence purchases).
  • Improve transitions between contrasting ideas (e.g., "While some argue that ads are ignored, their persuasive power remains evident in…").
  • Vary vocabulary to avoid repetition and enhance sophistication.
  • Refine grammar for conciseness and complexity.

Overall, the essay is well-structured and addresses the prompt, but refining coherence, lexical variety, and argument depth would strengthen it further.