This section presents a professionally wirtten variation of your essay and highlights the differences.
In recent decades, there has been notable growth in businesses’ advertisements, which mostly highlight that they have the newest products. The most important reason is that companies’ income increases significantly by encouraging more customers, and I believe that this trend has more detrimental consequences not only for individuals but also for the products.
In recent decades, there has been significant growth in business advertisements, primarily highlighting the latest products. The main reason for this is that companies substantially increase their revenue by attracting more customers. However, I believe this trend has more negative consequences for both individuals and product quality.
On the one hand, it is undeniable that companies need more money to survive in the modern competitive world, leading businesses to use some tricks to influence customers. In this way, advertising agencies recognize that individuals are more likely to purchase new goods to experience something fresh or be up-to-date; thus, the most common method is to put a new label on the products. For example, most people want a new version of a smartphone because the brand persuades them that the last version is too old for use, so every year people are more willing to buy a new brand phone.
On the one hand, it is undeniable that companies require greater profits to remain competitive in the modern market, leading them to employ marketing strategies that influence consumer behavior. Advertising agencies recognize that consumers are more inclined to purchase new products to experience novelty or stay up-to-date. As a result, a common tactic is to label products as "new" even with minimal changes. For example, many people upgrade their smartphones annually because brands convince them that older models are obsolete, despite minor actual improvements.
In my view, this trend is often more profitable for businesses, not ordinary people. In fact, customers are manipulated by advertising experts. For instance, the Apple company in order to encourage their users to buy a new phone and also to emphasize their advertising motto, sometimes deliberately creates some critical issues with the last version of their phones. In addition, sometimes the feeling and experience of the customers cannot be real because the new product is not actually new, and only the packaging is in a new color, like Dyson, which nearly every holiday or special events lunches its new products; however, the product is just the same as before in a new color addition. As a result, more and more customers are encouraged to buy a new product even if it is not quite different from what they might have in their homes.
In my view, this trend benefits businesses far more than ordinary consumers. Customers are often manipulated by marketing tactics. For instance, some companies, such as Apple, have been accused of intentionally slowing down older devices to encourage users to purchase newer models. Additionally, many so-called "new" products offer little innovation—sometimes only featuring updated packaging or colors. Dyson, for example, frequently releases "new" versions of its products during holidays, which are often identical to previous models with superficial changes. Consequently, consumers are persuaded to buy unnecessary replacements, even when their existing products remain functional.
In conclusion, more companies sell their products by putting stress on the newest version. While their actions mostly have a vital impact on their income; in my opinion, this has no advantages for customers, and people face the drawbacks.
In conclusion, while emphasizing the latest versions of products boosts company profits, this practice offers little real value to consumers. Instead, it leads to excessive spending and contributes to unnecessary waste, ultimately disadvantaging buyers.