Question: Some people say that advertising is extremely successful at persuading us to buy things. O...
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A number of people believe that advertising can be considered an effective approach that influences consumers to buy goods. However, others claim that it is so commonplace that it can no longer grab people’s attention. Although advertising is becoming more common in people’s view, I think it is still extremely powerful because it has been designed to convince people to purchase consumer goods in an unconscious way.
On the one hand, it might be argued that people have been fed with enormous advertisements, especially on social media platforms. As a consequence, people may become very insensitive to what those advertisements are promoting, and most of the time, they seldom browse web pages without paying enough attention to online advertisements. However, I totally disagree with this argument because if advertising did not yield sales, most social media companies and influencers who endorse products would not become affluent.
On the other hand, there is an opinion that advertising is good at inspiring people to buy things. For example, many manufacturers and big companies use plenty of advertising techniques like celebrity endorsements and snob appeal to manipulate people’s minds to buy their products. Furthermore, most of the time, these kinds of advertisements are more appealing, and as a result, it is hard to resist the temptation of buying. I agree with this viewpoint because people purchase impulsively, buying things they might not even have thought of if the advertisement had not planted the idea in their heads.
In conclusion, while some people believe that the overwhelming amount of advertisements may make people get used to them, I believe it is still very effective because it creates the desire in consumers to purchase products.
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A number of people believe that advertising can be considered an effective approach that influences consumers to buy goods. However, others claim that it is so commonplace that it can no longer grab people’s attention. Although advertising is becoming more common in people’s view, I think it is still extremely powerful because it has been designed to convince people to purchase consumer goods in an unconscious way.
On the one hand, it might be argued that people have been fed with enormous advertisements, especially on social media platforms. As a consequence, people may become very insensitive to what those advertisements are promoting, and most of the time, they seldom browse web pages without paying enough attention to online advertisements. However, I totally disagree with this argument because if advertising did not yield sales, most social media companies and influencers who endorse products would not become affluent.
On the other hand, there is an opinion that advertising is good at inspiring people to buy things. For example, many manufacturers and big companies use plenty of advertising techniques like celebrity endorsements and snob appeal to manipulate people’s minds to buy their products. Furthermore, most of the time, these kinds of advertisements are more appealing, and as a result, it is hard to resist the temptation of buying. I agree with this viewpoint because people purchase impulsively, buying things they might not even have thought of if the advertisement had not planted the idea in their heads.
In conclusion, while some people believe that the overwhelming amount of advertisements may make people get used to them, I believe it is still very effective because it creates the desire in consumers to purchase products.