Question: In their advertising, businesses nowadays usually emphasise that their products are new in...
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In recent years, the number of businesses and manufactures that promote their products through advertisements has increased significantly. Mostly they highlight that their goods are new and innovative in some ways. While the origins of this upward trend seem to stem from several reasons, I personally believe that it is a negative development, and in this essay, I will outline my reasons.
On the one hand, one of the primary factors contributing to this trend is that different businesses and companies often try to attract attention and costumer in a competitive market because most of the market is saturated by similar products so emphasizing products as new or improved can help them to raise their sells. Additionally, from psychological perspective, this approach can establish a positive image of that brand in people's mind. Since constant exposure to these kinds of advertising can influence costumers and make them feel that a specific company is more creative than others.
On the other hand, I personally think that the disadvantages of this attitude outweigh the advantages due to several reasons. Firstly, these persuasive advertising can lead costumers to impulsive purchasing, creating a sense of need, which can be fake, to buy new products to have more convenience in their lives. Furthermore, it may create an unhealthy competitive environment for producers and manufactures and force them to promote their products under any circumstances. Finally, the consumerism may increase due to encouraging unnecessary spending that can have a detrimental impact on the environment. For instance, the more costumers buy these products, the more active the companies should be. Consequently, not only is more plastic waste produced, but also a rise in factories activity can be seen, leading to more carbon dioxide emissions.
In conclusion, several factors are associated with this trend, including building a creative image and winning the market competition. I personally believe that this development can be less beneficial and influence people's minds negatively.
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In recent years, the number of businesses and manufactures that promote their products through advertisements has increased significantly. Mostly they highlight that their goods are new and innovative in some ways. While the origins of this upward trend seem to stem from several reasons, I personally believe that it is a negative development, and in this essay, I will outline my reasons.
On the one hand, one of the primary factors contributing to this trend is that different businesses and companies often try to attract attention and costumer in a competitive market because most of the market is saturated by similar products so emphasizing products as new or improved can help them to raise their sells. Additionally, from psychological perspective, this approach can establish a positive image of that brand in people's mind. Since constant exposure to these kinds of advertising can influence costumers and make them feel that a specific company is more creative than others.
On the other hand, I personally think that the disadvantages of this attitude outweigh the advantages due to several reasons. Firstly, these persuasive advertising can lead costumers to impulsive purchasing, creating a sense of need, which can be fake, to buy new products to have more convenience in their lives. Furthermore, it may create an unhealthy competitive environment for producers and manufactures and force them to promote their products under any circumstances. Finally, the consumerism may increase due to encouraging unnecessary spending that can have a detrimental impact on the environment. For instance, the more costumers buy these products, the more active the companies should be. Consequently, not only is more plastic waste produced, but also a rise in factories activity can be seen, leading to more carbon dioxide emissions.
In conclusion, several factors are associated with this trend, including building a creative image and winning the market competition. I personally believe that this development can be less beneficial and influence people's minds negatively.