Question: In their advertising, businesses nowadays usually emphasise that their products are new in...
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In terms of commercials, in modern world, businesses normally are asserting that their goods are new in some methodes. Despite the fact that this is one of the key factor of advertising, it can have some negative repercussions.
There are several reason why I would argue in the favour of positive effectivness of this idea. First of all, this claim captures the audience's attention with the aim of they can be update by purchasing the products. For a well-known example, Coca Cola always depicts new taste of cola, even though everybody knows their new products are the same with a slight difference. Secondly, not only can it motivate individuals to buying your products, but also it can make your former custumers more loyal. For example, had there been a business and not displayed their new goods, I would have not bought from them since I did not notice about the new. Finally, the more advertising you do, the more custumers you have. It is needless to say that the main key point of commercials is emotional appeal and influence on people's motivation.
On the other hand, it is remarkable that advertising with the aim of showing off new products, makes a buzz marketing for a specific period which is perfect for businesses. Nevertheless, using lies in the slogan can lead the business to bankrupting. For example, if the Apple company says they added a new artificial intelligence in their new Iphone and this is a big lie, nobody will not believe them again for their next project.
In conclusion, this day and age, there are a variaty of businesses emohasizing the words of new products as a catchphrase in their advertising. Although, this could have positive results, they must be careful about the words that they are using.