Question: In their advertising, businesses nowadays usually emphasise that their products are new in...
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People working in the advertisement industry have long made effort to produce convincing commercials. Using psychology and studying human behaviors, they are now emphasizing on the nobility of their products. This phenomenon could lead to destructive impacts on societies.
Firstly, it is no secret that due to humans’ curious nature, they can get easily attracted to new things. Using this trait to their benefit, experts in advertisement business make an attempt to manipulate individuals into purchasing their product by convincing them that it possesses qualities that cannot be found in their rivals’ goods.
Furthermore, people are more likely to buy things that they believe are new. For instance, by making people think that the latest version of a smartphone has brand-new features, while it might not be even true, they tend to wait in ques to achieve it. It is now clear why companies are utilizing this method in their commercials.
As any other trend, this technique also holds drawbacks for the public. According to human rights activists, such practices are considered dishonest and ethically wrong, as they affect people without their knowledge. This would ultimately result in lack of trust and reliability in communities, which is a growing concern in advanced countries.
In conclusion, the selfishness of human race dates back to when we were first created, and it continues to date in the form of selling products using nudging and other manipulations. I strongly believe that claiming your production is new, while it can easily be proven otherwise, is dishonest. Governments should take measures, such as reviewing commercials beforehand, with regard to this phenomenon.
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People working in the advertisement industry have long made effort to produce convincing commercials. Using psychology and studying human behaviors, they are now emphasizing on the nobility of their products. This phenomenon could lead to destructive impacts on societies.
Firstly, it is no secret that due to humans’ curious nature, they can get easily attracted to new things. Using this trait to their benefit, experts in advertisement business make an attempt to manipulate individuals into purchasing their product by convincing them that it possesses qualities that cannot be found in their rivals’ goods.
Furthermore, people are more likely to buy things that they believe are new. For instance, by making people think that the latest version of a smartphone has brand-new features, while it might not be even true, they tend to wait in ques to achieve it. It is now clear why companies are utilizing this method in their commercials.
As any other trend, this technique also holds drawbacks for the public. According to human rights activists, such practices are considered dishonest and ethically wrong, as they affect people without their knowledge. This would ultimately result in lack of trust and reliability in communities, which is a growing concern in advanced countries.
In conclusion, the selfishness of human race dates back to when we were first created, and it continues to date in the form of selling products using nudging and other manipulations. I strongly believe that claiming your production is new, while it can easily be proven otherwise, is dishonest. Governments should take measures, such as reviewing commercials beforehand, with regard to this phenomenon.